Since the time of the pandemic, TikTok has been one of the fastest-growing and most popular apps. What started as an app for performing dance trends has now become a marketing hive to perform the most effective marketing strategies we have seen in recent years.
There are so many benefits of business marketing on Tiktok, but understanding exactly what you can achieve and how you might initiate the benefits is worth the time and money investment. Here are just some of the key benefits of its use:
Reach Your Desired Audience
Tiktok is a global application that is used worldwide. At this present time, 150 countries use Tik Tok with its most active users being in the USA, Russia, and the UK. Tiktok also allows the ability for localization, therefore you can tailor your marketing strategy to specific areas, or if you are looking for globalisation then you can expand your reach to those markets.
Additionally, the average time users spend on the app is constantly increasing, and recent reports suggest that users are now using the app on average for 1.5 hours a day! If you think you are joining the Tiktok trend too late, you have all the opportunities in the world to reach your desired audience.
One thing that you should keep in mind is that 80% of Tik Tok users are below the age of 34 on average, therefore if you are looking to target older audiences you might consider a different strategy.
Create Content With No Experience
The great benefit of Tik Tok is that a business of any size can benefit from the platform and create indicative user experiences without any experience on the app. A lot of small businesses that started on Tiktok promoting their products during lockdown are now worth thousands, all because of their authenticity and great content on the app. No experience is needed, and simply talking on camera and discussing topics that people want to learn about, which your business might have the knowledge to share, is a great way to gain traction throughout the strategy. A human approach is the best approach, so don’t worry about using the hundreds of special effect filters which don’t get your followers in the first place.
When it comes to TikTok you should never be too serious. Even if you are a very established business selling luxury products, the best way to gain visibility is to relate to the users and make them feel you are on their side. Your creativity might show in the way you direct videos, or how you come up with original content ideas that become a trend and blow up on TikTok. If you are not great at coming up with ideas, simply recreate the trends that your competitors post (not exactly all their posts) and put your twist on them.
See Trends Early
On the topics of trends, following what users are interacting with is essential if you are looking to grow your Tik Tok presence and to also perfect your products or services. Some of the most basic videos can become viral, purely because people have hopped onto trends faster than others. Of course, trying to start your movement would be amazing and businesses should aim to reach this point, but seeing what your target audience is engaging in will benefit your visibility if you follow a similar method.
Increase Brand Awareness
Maintaining a solid message across all your marketing platforms is key, and TikTok is one of the easiest ways to communicate your whole brand ethos. Sharing the value of your goods or services is also one of the most important ways to spread the purpose of your brand and why others should pay attention.
For example, if you are an e-commerce clothing brand one of the most valuable ways to naturally showcase your products is to share styling videos. You might share how your audience might style dressy leggings with a winter coat. Or perhaps you may go for a behind-the-scenes approach and share the design process for your clothing. Easy-to-watch content is the best way to expand your brand’s exposure, even if you are a niche business.
Benefit From Influencers
Business partnerships are a key marketing strategy, and one of the easiest ways to promote your business on Tik Tok is to work with some of the well-respected influencers on the app. If you find an influencer that has a following that you would like to target, it would be wise to reach out to them to promote your products or services. It is an easy way to earn the trust of your potential clients through the relationship and admiration they already have with the influential content creator.
There are multiple ways that you can interact with your customers. Brands that wish to create a good relationship with their customers are the ones that constantly keep their target audiences up-to-date and respond to any questions.
TikTok allows you to directly respond to your users by replying to comments, and also stitching videos. If you can stay on top of responding to the most common and useful questions that customers ask, then you will be able to meet the requirements of other potential customers seeking the same information. For example, if you are selling gym clothing, users might ask what the materials are made from in the comments. Responding to this will essentially answer the question for others in the future seeking the same answers. You might also stitch or duet video responses, it might be more enjoyable for people to listen and easier for you to portray your message.
Ads Are Worth It
If your business has the investment to start paying for advertisements aside from organic generation, TikTok ads is a great platform to invest in. It shares a very intricate and specific audience specification for your ad targeting with categories to choose from such as demographics, interests, behaviours, creators who they follow, and many more niche subcategories to ensure your ads are reaching the best audiences.
If you are looking to start creating some magic on TikTok, there is no time to waste. User engagement on the app is at its highest, and there is no better time to market your business. You do not have to be an expert to start, and the content that is shared on TikTok can even be repurposed into different platforms to benefit those markets too. Once you start posting frequent content, you will start to see amazing results and wonder why you didn’t start earlier!