How Social Media Marketing Help Businesses To Grow


Marketing – is one of the most necessary tools every business owner must have to adopt if he or she wants to take their business on to the heights of success. There are a lot of different marketing methods one can adopt, but the most successful today is social media marketing due to its popularity that is growing day by day.

Today, more than 85% of the business owners are using the social media site like Facebook, Twitter, LinkedIn, Pinterest, and Instagram in order to grow their businesses. And if you still haven’t started using social media marketing then this is the right time, it’s never too late to start now.

In this article we shed light why social media marketing is the right choice for businesses:

  1. Social media is popular:

Even a kid knows today that social media is really popular among consumers. According to the latest research, more than 80% of the total population today uses social media networks in order to get in touch with each others.

The best place to start with social media marketing is Facebook that has more than 1.7 billion users. With its wide reach and active functionality, there are very few businesses today that could not benefit from having a Facebook account. If you haven’t taken any benefit from Facebook up till now then this is the right time to try something new.

Cost effective:

As compared to other marketing methods, social media is the most cost effective methods. So, for marketing on social media network you don’t have to spend too much of money and you can easily reach more and more people and grow your business.

It reaches all demographics and ages:

Today, almost people of all age groups use social media networks. No matter of what age group your target customers are, you can easily be able to contact them through social media networks. So, what are you waiting for? All you have to do is just make an account and get started without wasting your precious time and see how easily you will reach your set target.

It encourages two way communications:

Through social media network you will be able to collect information about your target customers their likes, dislikes and interests. All you have to do is follow them and collect information about them.

You can ask your customers to share their feedback on your product and also get ideas how to make it better. Unlike any other marketing method this is more time consuming. You will at once know that whether or not the person you are talking to see your message or not.


Social media users are active:

You will at once know that who is active and who not on social media networking. People using social media networks usually check their account 20-30 times a day. Therefore, it is suggested to keep posting about your product time to time so that people will know more about it.

Develop a loyal community:

The social media network gives businesses an effective social strategy of providing importance to their customers – this may be through direct help, curate content or posting other news, give tips and tricks, this will help your community grow and they will start appreciating or trusting you. Trust and appreciate are two most important elements between the buyer and the seller.

Improve customer service:

When you respond to your customer within minutes, then it will increase their trust in you. They will know how you care for their needs and requirements and this is only possible through social media networks. Great customer service is highly appreciated and acceptable through every corner of the world. Businesses that use social media networks to get in touch with their customers earn 20-40% more revenue as compared to business that think that social media is just a waste of time and money.

Social media is everywhere:

Today, more than 80-90% of the people all around the world are using social media network. It is one of the best methods that help business grow and achieve their set target. Not only through desktop and laptops, people are also using it through their smartphone.

Most major networking sites include Facebook, Twitter, Pinterest, and Instagram, these are free mobile apps that many business owners use in order to market their business.

No matter where you are in the world you can anytime sign inn on these mobile apps via mobile and share updates from your customers.

Having a social media account on networks that are free to use and easily accessible via mobile can improve the chances of taking your business on to the heights of success.

Expand sales and reach new customers:

Every day people from all around the world join social media networks this helps you reach new customers and expand your sales. You will get a chance to connect to different people every day, while it is not at all possible through other marketing methods.

There are a lot of advantages of using social media networking for your business. If you are seeking for cost effective yet time saving method to reach to your customers then using social media marketing is one of the best choices. So, if you haven’t started using social media networking for your business, then this is the right time. It’s never too late. All you have to do is make your account on different social media networks and start following your target customers. They are waiting for you.

Author Bio:

This amazing article on social media marketing is written by Elsa John. She has great command on writing on different niche. She is a content marketer who is currently working in Unbounce Ltd Montreal. No matter what the essay topic is she is always there to provide you essay help. Find her on Facebook and Twitter.