Electronic commerce (e-commerce) is the distribution, sale, purchase, marketing of goods and services that rely on automated systems, such as the internet, television, or other computer networks. E-commerce involves the transfer of funds and electronic data exchanges, management systems, and data collection automatically. E-commerce is one of the businesses that is most often cultivated by the community because it offers promising benefits.
Why use E-Commerce? Some advantages make E-Commerce more promising than the usual trading system. Such as facilitating communication between producers and consumers, promote the marketing and promotion of goods or services, expand the reach of prospective consumers with a broad market, simplify the process of sales and purchases, and so on. Only by utilizing the internet network, you can already market products or services to consumers whenever and wherever. Another advantage is the ease of communication between sellers and buyers. In terms of the distribution of goods, it is also far more profitable because you do not need to spend high costs to carry out promotions. Only by using the internet network, you can already market your product or service extensively to the community.
Several types of e-commerce are often used in trading systems:
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Business to business (B2B)
B2B is carried out by people or parties who have mutual interests in running a business. Where both of them know each other and see the business processes, they are doing. Usually, this type of B2B is carried out continuously because both parties benefit from each other and there is mutual trust. An example of a B2B business is when two companies hold an online sale transaction, as well as payments available using a credit card.
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Business to consumer (B2C)
Type of B2C e-commerce is business conducted between business people and consumers. For example, producers sell products to consumers online. Here, the manufacturer will run the business by marketing its products to consumers without feedback from consumers to do business again. That is, producers only market products or services, while the consumer is just a buyer or user.
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Consumer to consumer (C2C)
The type of consumer-to-consumer e-commerce is carried out between consumers and consumers. For example, consumers from a producer will resell products to other consumers.
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Consumer to business (C2B)
Type C2B is a business between consumers and producers. The company is carried out by consumers to producers who sell products or services. For example, the consultant will notify the details of the desired product or service online to the producers. Later, producers who know the request will offer products or services that consumers want.